Coffee Business Center

The Challenge

Coffee Business Center (CBC Ltd) needed a campaign that communicates authentic social impact — the "Together for Farmers" initiative supporting Rwandan coffee farmers. The challenge was designing a campaign that drives real donations and engagement while maintaining credibility and emotional resonance. The campaign needed to work across multiple channels: print, digital, social media, and on-ground events.

Our Approach

We designed the campaign brand as an extension of CBC's existing identity — warm, earthy tones reflecting coffee origins with bold calls to action. The donation system was designed for transparency and ease of use. Multi-channel marketing assets were created to maintain consistent messaging across every touchpoint.

What We Delivered

• +Campaign brand identity — "Together for Farmers"
• +Donation system design and user flow
• +Print materials — posters, brochures, event banners
• +Digital marketing assets — social media campaigns
• +Multi-channel marketing strategy
• +Event collateral for on-ground activations
• +Impact reporting templates

Results

Scope