The Challenge
GreenRide Africa, an electric ride-sharing startup, needed to establish credibility in a market where electric mobility is still new. The brand had to balance tech-forward innovation with environmental sustainability, while being approachable enough for everyday commuters. The full suite — logo, billboard campaigns, app mockups, and social media — needed to launch simultaneously.
Our Approach
We built the brand around green and tech-forward colors that communicate both sustainability and innovation. The visual language was designed to work at every scale — from app icons to billboard-sized campaigns. App mockups were created to visualize the rider experience, and social media content was produced for launch-day impact.
What We Delivered
- +Logo design — tech-forward, sustainability-focused
- +Complete brand identity (colors, typography, guidelines)
- +Billboard campaign designs — large-format outdoor advertising
- +App mockups — rider and driver interfaces
- +Social media content suite for launch campaign
- +Marketing collateral — flyers, business cards, presentation deck
- +Brand guidelines document
Results
Scope
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