The Challenge
Melah Luxe needed a complete luxury brand that commands premium perception — from visual identity to packaging to a fully functional e-commerce platform. The brand had to feel high-end while serving the Rwandan market with local payment methods (Mobile Money). Additionally, a Valentine's Day collaboration campaign with ALLSO Makeup needed to launch on a tight timeline.
Our Approach
We went through 26 design-to-code iteration cycles to get every interaction right. The brand identity was built to communicate luxury and elegance across every touchpoint — logo, packaging, website, and social media. The e-commerce platform was built with Firestore backend, integrated MoMo (Mobile Money) payments, and underwent a full security audit before launch.
What We Delivered
- +Luxury brand identity (logo, color system, typography)
- +Premium packaging design for jewelry products
- +Full e-commerce platform with product catalog
- +Mobile Money (MoMo) payment integration
- +Firestore database architecture
- +Security audit and hardening
- +Valentine's Day campaign with ALLSO Makeup collaboration
- +Social media content for campaign launch
Results
Tech Stack
Scope
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