The Challenge
Pasta e Basta, an Italian restaurant in Kigali, needed a complete brand identity that captures the warmth and authenticity of Italian dining while standing out in Kigali's growing restaurant scene. The brand needed to work across physical spaces (signage, menus, merchandise) and digital channels (social media, delivery platforms).
Our Approach
We immersed ourselves in the restaurant's personality — the food, the atmosphere, the owner's vision. The brand identity was built around warm, appetizing colors with Italian typographic influences. Every deliverable was designed to be immediately recognizable across both physical and digital touchpoints.
What We Delivered
- +Logo design — warm, Italian-inspired visual identity
- +Complete color system with primary and accent palettes
- +Typography selection and pairing
- +Menu design — print-ready layouts
- +Branded merchandise designs (t-shirts, aprons, bags)
- +Social media templates and content guidelines
- +Marketing collateral — flyers, posters, table cards
- +All source files for internal use
Results
✓Complete brand identity delivered from scratch
✓Consistent visual language across all touchpoints
✓Merchandise line ready for production
✓Social media presence established with branded templates
Scope
LogoMerchandiseColor SystemPrint
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