Brand identity design typically costs €1,500–€15,000 depending on scope, deliverables and the studio behind it. A complete package — logo, colour system, typography, business cards and brand guidelines — starts at €2,000 at YNK Studios and is delivered in 10 working days. It is an add-on to the core software and web work, never the whole pitch.
What Brand Identity Actually Includes
Brand identity is more than a logo. It is the complete visual language your business speaks — the system that makes you recognisable everywhere, from a business card handed over at an event to a post seen by a thousand strangers.
A professional package usually includes the following.
- Logo design — Several concepts, refined to one final mark with primary, secondary and icon-only variations. Delivered in SVG, PNG and PDF.
- Colour system — A palette of 3–6 colours with hex, RGB and CMYK values, plus a usage hierarchy — which leads, which supports, which is only an accent.
- Typography — A display-and-body pairing with a scale for headings, subheads, body and captions. Font licences included or recommended.
- Business cards — Print-ready design, front and back, with bleed and crop marks — ready to upload to any printer.
- Social media kit — Profile images, covers and post templates sized for the platforms you use.
- Brand guidelines — The rulebook: logo usage, colour ratios, type hierarchy, spacing, do-and-don't examples. This is what keeps a brand consistent at scale.
Each element reinforces the others. Remove one and the system weakens. That is why buying a logo-only gig and calling it a brand identity is one of the most common and expensive early mistakes.
Brand Identity Cost Breakdown by Tier
The market breaks into three clear tiers. Where to invest depends on your stage, your ambition and how much brand equity you are building.
- Logo only — no broader system
- Limited concepts (1–2)
- Minimal revision rounds
- No brand guidelines or usage rules
- File quality and consistency vary
Best for: Pre-revenue projects testing a concept, or a temporary mark before a proper identity.
- Full system: logo, colour, type, cards, social, guidelines
- Three initial logo concepts with rationale
- Up to three revision rounds
- 20–40 page brand guidelines
- All source files (AI, SVG, Figma, PDF)
Best for: Businesses launching or sharpening a product that needs a complete identity built to last — without enterprise spend.
- Multi-brand or franchise systems
- Deep strategy and positioning workshops
- Tone of voice, naming, messaging
- Motion identity and icon libraries
- Dedicated team over 6–16 weeks
Best for: Companies undergoing strategic repositioning at scale, or franchise operations.
Our €2,000 package sits at the high end of professional quality and the low end of agency pricing. You get the deliverables of a €4,000–5,000 project because the process is efficient and focused — not because corners are cut.
What Drives the Price Up (or Down)
Pricing in brand identity is not arbitrary. Each factor below maps to the hours required — so understanding them helps you decide where to invest and where to simplify.
- Number of initial concepts — Three concepts versus one is triple the strategic thinking, research and rationale, not just the drawing. Two to three is the professional standard; "unlimited" usually trades depth for volume.
- Revision rounds — Each round is a feedback loop. Two to three structured rounds get you to excellence without spiralling; each extra round adds roughly 20–30% to the timeline.
- Deliverable scope — Logo only versus a full system is a 3–5× difference. Every extra deliverable — the social kit, the guidelines, the icon library — is production hours. Be explicit about what you need at launch versus later.
- Timeline urgency — Rush jobs cost more. A ten-day turnaround compressed to five carries a premium because it reprioritises other work. If the launch is not urgent, a standard timeline is always more cost-effective.
- Studio structure — A large agency carries rent and layers that are priced into every project. A lean studio delivers the same output without that overhead — which is why full deliverables are possible at studio rates.
Our Pricing: Transparent and Fixed
We do not charge by the hour, and we do not send estimates that balloon into invoices. Every project starts with a fixed price, a fixed scope and a fixed delivery date. As an add-on to the core software and web work, here is what we offer.
- Logo design (3 concepts)
- Full colour system
- Typography system
- Business card design
- Social media kit (5 templates)
- Brand guidelines
- All source files included
- Up to 3 revision rounds
Best for: A complete, professional identity to launch with a coherent look.
- The full identity system
- A custom Next.js website to carry it
- Design and build in one continuous process
- The brand informs the site; the site expresses the brand
Best for: Your full digital presence, one team, no hand-off friction.
How to Get the Most from Your Budget
The biggest variable in what you get is not the budget — it is how well you prepare. Five things directly improve the output and protect your investment.
- 01
Write a tight brief
Define your audience, your competitors, three adjectives that describe your brand and three that never should. A one-page brief saves hours of revision — designers interpret signals, so better signals mean better output.
- 02
Gather references first
Brands you admire and aesthetics that feel right are worth more than any written description. A mood board shared at kick-off removes whole rounds of iteration.
- 03
Consolidate feedback
Scattered notes from different people at different times are the main cause of scope creep. Nominate one decision-maker and send one consolidated response per round.
- 04
Optimise for longevity
A €500 logo you rebrand from in 18 months costs more than a €2,000 identity you use for five years. Brand equity compounds; inconsistency destroys it. Spending well once almost always wins.
- 05
Confirm the source files
Source files (AI, SVG, Figma) are your property. Always confirm upfront that all working files are included — you will need them for print, signage and future updates.
Frequently Asked Questions
How much does a professional logo design cost on its own?+
A standalone logo from a professional designer typically costs €300–€1,500. On freelance platforms you can spend less, but deliverables are often limited. At YNK Studios we do not offer logo-only packages — a logo without a system is a missed opportunity — which is why our Essential package starts at €2,000 and includes the full identity.
What is the difference between a logo and a brand identity?+
A logo is a single mark. A brand identity is the complete visual system around it: colours, typography, spacing rules, templates and guidelines that tell everyone — your printer, your developer, your social manager — exactly how the brand should look in every context.
How long does brand identity design take?+
Our Essential package is delivered in 10 working days from brief approval. More comprehensive projects with strategy workshops, motion guidelines or a combined website build take 3–8 weeks. Timeline depends on scope, your availability for feedback, and whether a rush applies.
Do I own the final brand identity files?+
Yes — entirely. On final payment you receive full ownership of all deliverables and source files: AI, SVG, PNG, PDF and Figma. There are no licensing fees, no subscriptions and no restrictions on commercial use.
Can I start with the Essential package and expand later?+
Yes. Many clients start with Essential at launch and return for more — motion guidelines, expanded icon libraries, print collateral or a website — as they grow. Because you receive all source files, future work builds directly on the existing system without starting over.
Ready to Build Your Brand?
Our Essential package delivers a complete brand identity in 10 working days for €2,000, fixed. No surprises, no scope creep — just work that lasts.