The brief
Pasta e Basta needed a complete brand identity that captures the warmth of Italian dining and still stands out — one that works across physical spaces (signage, menus, merchandise) and digital channels alike.
How we built it
We started from the restaurant’s personality — the food, the room, the owner’s vision — and built a warm, appetising palette with Italian typographic cues. Every deliverable was designed to be recognisable on a sign and on a screen.
What we delivered
- +Logo design — warm, Italian-inspired identity
- +Full colour system with primary and accent palettes
- +Typography selection and pairing
- +Menu design — print-ready layouts
- +Branded merchandise (t-shirts, aprons, bags)
- +Social media templates and content guidelines
- +Marketing collateral — flyers, posters, table cards
- +All source files for in-house use
Results
✓A complete brand identity delivered from scratch
✓A consistent visual language across every touchpoint
✓A merchandise line ready for production
✓A social presence established with branded templates
Scope
LogoMerchandiseColor SystemPrint
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